Messenger Commerce
for Friends

 

Problem

Deciding what to buy with friends?
Ever had a friend who asks you for advice on what products to buy? Ever ask your friends which pair of shoes you should get? Does 'that friend' sometimes know you better than you know yourself?

Conversational commerce and feedback
When I was interning as a Product Designer at Facebook in Summer 2016, I noticed a problem in the process of how friends decide, vote, and ask for feedback on what to buy in a conversational manner. I was very happy when Nagendra, who was also interning as a Product Designer, joined me to work on Messenger Commerce for Friends, during Facebook's Summer Hackathon from about 6-12AM (6 hours).

 
Problem: Nancy is planning to get an outfit to celebrate Canada Day and sends Cindy a string of links for feedback. However it's hard for Cindy (the recipient) to decipher the products and give feedback within the chat. Within the conversation, there's always a string of links and it's hard for both parties to decipher the product, help each other decide, and give feedback on what to purchase, while staying within the chat.

Problem: Nancy is planning to get an outfit to celebrate Canada Day and sends Cindy a string of links for feedback. However it's hard for Cindy (the recipient) to decipher the products and give feedback within the chat. Within the conversation, there's always a string of links and it's hard for both parties to decipher the product, help each other decide, and give feedback on what to purchase, while staying within the chat.

 
 

Solution

The goal of Messenger Commerce for Friends is to provide a visual conversation to decipher the product, help each other decide, give feedback on what to purchase, add to cart, and checkout while staying within the contextual chat. Friends are part of the purchasing process and they receive feedback when items are purchased to encourage more conversation.

 
Solution: Nancy is planning to get an outfit to celebrate Canada Day and sends Cindy visualized product links. Cindy gives feedback by deciphering and reacting to the products.

Solution: Nancy is planning to get an outfit to celebrate Canada Day and sends Cindy visualized product links. Cindy gives feedback by deciphering and reacting to the products.

 
Nancy gets feedback from Cindy's reaction to the specific product and then starts to check out within the chat.

Nancy gets feedback from Cindy's reaction to the specific product and then starts to check out within the chat.

 
 
 
Messenger Assistant reminds Nancy to get the shorts in her cart, check out, and confirm purchase

Messenger Assistant reminds Nancy to get the shorts in her cart, check out, and confirm purchase

 
 
 
Cindy gets notified that Nancy bought the shorts she reacted to, with an option to check out more products like that. Nancy celebrates Canada Day with friends and sends Cindy a photo wearing the new shorts she helped pick out. Happy Canada Day!

Cindy gets notified that Nancy bought the shorts she reacted to, with an option to check out more products like that. Nancy celebrates Canada Day with friends and sends Cindy a photo wearing the new shorts she helped pick out. Happy Canada Day!