Bluecore Project During Internship at Groupe Dynamite

This project involves working with Dynamite/Garage content managers and a Bluecore engineer communicating through email. Working with the Bluecore engineer involves coding the front-end and providing necessary HTML/CSS to correct and QA test the engineered version of the emails on mobile, tablet, to desktop. The objective for this project is to design trigger emails for Dynamite and Garage in English and French, with a cobranded email. Since Groupe Dynamite emails are currently not responsive, these Bluecore emails are designed from mobile while also responsive to desktop for efficiency. According to the email statistics, about 70% of customers open the marketing emails on mobile with a short attention span, thus the first viewport of the emails contain the most important transactional information.

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